2026-01-09
The Society for Marketing Advances (SMA) 2025 Annual Conference—one of the most prestigious international scientific conferences in the field of marketing, held continuously for the 58th year since 1967—was successfully organized over four days from November 5–8, 2025, in Las Vegas, USA.
Out of a total of 337 papers presented at the conference, a joint paper by Mandakh University faculty members S. Tsolmon (Ph.D, Professor) and L. Gunjargal (Ph.D, Senior Lecturer), titled “Processing EEG and Eye-Tracking Data and the Impact of Task Complexity: A Comparative Analysis of ARIMA and Ensemble Models,” was presented and awarded the “Best Paper Award” in the Sensory Marketing session.
We extend our congratulations to the faculty members of the Department of Economics and Business for successfully promoting the reputation of both the university and the country on the international stage, and we wish them continued success in their research and academic endeavors.
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