To prepare competent marketing researchers and professionals with strong theoretical knowledge, research and methodological skills, independent and creative thinking, effective communication skills, and appropriate foreign language proficiency, enabling them to compete in the international market successfully.

PLO-1. Foundational knowledge and skills in the humanities, social sciences, economics, and business theories

PLO-2. Knowledge and skills in modern information systems and technologies

PLO-3. Communication and language skills

PLO-4. Knowledge and skills in research and analysis

PLO-5. Demonstrate knowledge and skills in contemporary marketing practices and concepts

PLO-6. Professional ethical attitudes and conduct

PLO-7. Creative, reflective, and critical thinking skills

PLO-8. Personal development, independent, self-development, leadership skills, and attitudes

Specialization

• Package-1 Marketing communication

• Package-2 Marketing research

Minor Programs: 

• Accounting

• Business Administration

• Logistic Management
• Financial Management

Advantages:

The Marketing program equips students with the ability to analyze business environments, conduct market research, make evidence-based decisions, and identify, develop, and implement innovative startup business opportunities.

Features:

• Implements a Professional English Language Training Program developed by the University of Greenwich, United Kingdom.
• Implements a Work-Based Learning (WBL) Program, providing students with practical learning opportunities in professional work environments.

1. Marketing manager
2. Brand manager
3. Sales manager
4. Business analyst
5. Advertising manager 
6. PR manager /Public relations/
7. Public Relations Specialist at a Government Organization
8. Researcher and Lecturer

• Students can participate in a dual-degree program with the Switzerland School of Economics and Technology.
• Students can participate in a 2+2 program implemented with Cheongju University, Republic of Korea.
• Students can participate in a 2+2 program implemented with Sangmyung University.

• The program offers student exchange opportunities with Tohoku University in Japan.
• Students have the opportunity to participate in student exchange programs with Cheongju University and Hansung University in South Korea.
• Students can participate in the student exchange program at Kazakh-British Technical University, Kazakhstan.