MANDAKH UNIVERSITY STUDENTS SUCCESSFULLY PARTICIPATE IN THE STUDENT RESEARCH CONFERENCE CO-ORGANIZED BY THE MONGOLIAN MARKETING ASSOCIATION AND MULS

2026-05-04

Within the framework of the 32nd anniversary of the Mongolian Marketing Association, students of Mandakh University successfully participated in the student research conference titled “Issues in Marketing and Business Development,” held in honor of Prof. Dr. Sunduin Badarch of the Mongolian University of Life Sciences.   

The conference was jointly organized in two stages by the Department of Marketing of the School of Economics and Business at MULS and the Mongolian Marketing Association. A total of 54 students from 11 universities—including the National University of Mongolia, MULS, Mongolian State University of Arts and Culture, University of Finance and Economics, University of the Humanities, Mandakh University, Otgontenger University, City University, Ider University, and IMAU—submitted research papers. From these, 10 oral presentations and 12 poster presentations advanced to the second stage.

Mandakh University students achieved the following results:

Selected among the Top 12 Poster Presentations

• “A Study on Factors Influencing Consumers’ Online Purchasing Behavior”
  M. Munkh-Uchral, T. Enkhtaivan (Accounting, Level II)
  (Supervisors: O. Jargalmaa, B. Enkhbayasgalan)

Oral Presentation Category

3rd Place:

• “A Comparative Study of User-Generated and Influencer-Generated Content”
  B. Tolkan (Marketing Program, Level IV)
  (Supervisor: PhD. B. Sainjargal, Senior Lecturer)

Special Awards

• “The Impact of Human and Virtual Influencers on Purchase Intention”
  B. Munkhjin (Marketing Program, Level IV)
  (Supervisor: PhD. B. Sainjargal, Senior Lecturer)  
• “The Influence of Perceived Quality and Social Media Marketing on Brand Loyalty”
  G. Naranjargal (Marketing Program, Level IV)
  (Supervisor: PhD. T. Gankhuyag, Senior Lecturer)
• “The Effect of FOMO (Fear of Missing Out) on Post-Purchase Regret: A Study of Online Consumers”
  P. Ichinkhorloo (Marketing Program, Level IV)
  (Supervisor: PhD. T. Gankhuyag, Senior Lecturer)

We extend our congratulations to all participating students and faculty members and wish them continued success in their future research endeavors.